Who We Are

A bohemian, café-bar hybrid and cherished local favorite with a welcoming, creative atmosphere, eclectic menu, live music, local art, and a dog-friendly patio.

Mission

To sustain an inclusive, welcoming environment for all walks of life.

Our History

In 2005, Steve Feldmann and Marie Feldmannova founded Gulu-Gulu Café as a tribute to the Prague café where they first met. They first opened in Lynn, but relocated to Salem in 2007 where the café thrives today. On November 7, 2024, Steve and Marie sold Gulu-Gulu Café to Eric and Jessica Crescimano, who embraced its unique culture and vowed to foster the existing community's continued growth.

What Sets Us Apart

Gulu-Gulu Café is Salem's only full-service, late-night café where you can sip craft cocktails and gourmet coffee under one roof. We offer a thoughtfully sourced food and drink menu served in a relaxed, art-forward space that channels the spirit of Hemingway's Closerie des Lilas.

Core Values

Come As You Are
Community Strength
Creativity & Individuality

Brand Personality

Open-minded, welcoming, creative.

Target Audience

Locals. Local creatives, artists, remote workers, communities and individuals. Somewhere locals can call home.

Community Hub

We maintain active investment in local partnerships, sponsorships and facilitation of communal initiatives that enrich our neighborhood. We offer opportunities for artists to exhibit, perform, and sell their work in our space, all without charging any fees or taking royalties.

Authentic Connection

We host group meetings and events, such as writing workshops, live drawing sessions, public D&D campaigns, and so much more. We have a large, shared community table near the bar that encourages social interaction and a deeper sense of belonging.

Usage Rules

Avoid distorting the logo in any way, as this can make the mark and its type illegible.
Do not place the logo on a photo that is too busy or a background color that is too similar in value or hue.
Never alter the logo in any way. The goal is to keep things as consistent as we can across multiple platforms.
Whenever possible, use the HEX code for digital creations and CMYK for faithful recreations in print.
Test colors on press using actual packaging substrates to ensure accurate reproduction.

THINGS TO
AVOID

Avoid distorting the logo in any way, as this can make the mark and its type illegible.

Do not place the logo on a photo that is too busy or a background color that is too similar in value or hue; this risks the logo getting lost or becoming difficult to read.

Never alter the logo in any way. the goal is to keep things as much the same as we can across multiple platforms.

Logo Misuse Examples

Primary Palette

The warm, rustic red represents the feeling you get when you're surrounded by good food, good drinks, and good company. The neutral browns are pulled from the base tones within the restaurant.

Warm Rustic Red
HEX#E23D23
RGB226, 61, 35
CMYK5, 91, 100, 0
Warm Cream
HEX#EAE0D6
RGB234, 224, 214
CMYK7, 10, 13, 0
Warm Gray
HEX#72675D
RGB114, 103, 93
CMYK52, 51, 58, 21
Dark Brown
HEX#3A3430
RGB58, 52, 48
CMYK64, 63, 66, 58
Near Black
HEX#0C0C0C
RGB12, 12, 12
CMYK74, 67, 66, 85

Secondary Palette

These lived-in, warmed up primaries are the first things you see when you scan the restaurant space.

Golden Yellow
HEX#F9B406
RGB249, 180, 6
CMYK2, 32, 100, 0
Teal
HEX#02A3AF
RGB2, 163, 175
CMYK78, 15, 31, 0
Tan
HEX#C5AC8E
RGB197, 172, 142
CMYK24, 30, 46, 0

Brand Typography

The selected typefaces should be used for all communications and collateral. They represent the brand's creative side, reminiscent of the typographic styles found in old show posters and flyers.

Citrus Gothic Solid

Titles & Display

Primary display typeface used for all titles. Reminiscent of old show posters and flyers.

AaBbCcDdEeFfGg 1234567890!@#$%

Asap Bold

Headlines

Used for headlines and emphasis within body copy.

AaBbCcDdEeFfGg 1234567890!@#$%

Asap Semi-Bold

Subheadings

Used for subheadings and secondary emphasis.

AaBbCcDdEeFfGg 1234567890!@#$%

Asap Regular

Body Text

Primary body text typeface for all communications and collateral.

AaBbCcDdEeFfGg 1234567890!@#$%

Asap Italic

Emphasis & Captions

Used for emphasis within body text, captions, and attributions.

AaBbCcDdEeFfGg 1234567890!@#$%

Brand Asset Library

Download official brand assets for use in your own materials. All files are approved for use per the brand guidelines. Always download the provided file instead of saving the preview image.

Logos

Official logo marks and wordmarks in various formats.

Edited Logo Variations
Edited Logo Variations
04 Halftone Zine Machine
W Texture Bleed Effect
Full Logo Horizontal (Black)
Full Logo Horizontal (Black)
Y Transparent Bg
Semi Transparent Bg
Full Logo Horizontal (White)
Full Logo Horizontal (White)
Type For Black Bg
Full Logo Vertical (Black)
Full Logo Vertical (Black)
Y Transparent Bg
Semi Transparent Bg
Full Logo Vertical (White)
Full Logo Vertical (White)
Type For Black Bg
Logomark (Black)
Logomark (Black)
On Transparent Bg
On White Diecut Bg
Master AI Files
Master AI Files
Gulu Gulu Cafe And Bar Logo Expanded
Gulu Gulu Cafe And Bar Logo Live
Type Only Logo Horizontal (Black)
Type Only Logo Horizontal (Black)
Transparent Bg
Type Only Logo Horizontal (White)
Type Only Logo Horizontal (White)
Transparent Bg

Repeating Patterns

Seamless tileable patterns for print and digital use.

Horizontal Logo Pattern 3.33x3.33 20260120
Horizontal Logo Pattern 3.33x3.33 20260120
Horizontal Logo Pattern 3.33x3.33
Horizontal Logo Pattern 3.33x3.33
Brand Applications
Project Status

Project Status

  • Onboarding & Deposit Invoice Sent
  • 2
    Deposit Paid Current Stage
  • Initial Assets & Info Received
  • Setting up development environment
  • Content Creation in Progress
  • Website Copy Sent for Review
  • Development in Progress
  • Site Structure & Pages
  • Customizing Colors, Text & Images
  • Desktop View Tuning
  • 11
    Mobile & Tablet Responsiveness
  • 12
    Quality Assurance Testing
  • 13
    Review Sent to Client
  • 14
    Implementing Requested Changes
  • 15
    Final Review Sent
  • 16
    Final Testing & Deployment
View Project Assets

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